By Nikitah Tomlin
Over the past few weeks, Reneé Rapp has released a series of Instagram stories and reels suggesting a potential new single. The Snow Angel singer, in a Swift-style essence, has continued to release easter eggs awaiting the release of ‘LEAVE ME ALONE’, signalled by her most recent post.
It is clear that Rapp works hard, but this queen of lesbian pop has a marketing team that are working just as hard.
Rapp’s easter eggs have been illustrated to note lyrics of her new single, LEAVE ME ALONE. The single, an amazing encouragement for the BITE ME album (to be released on August 1st), references many of the easter eggs previously seen on Reneé’s Instagram and Tiktok; ‘Wear my jeans so low, show my little back dimples’.
Both the singer and her marketing team have excelled in this release, maintaining fan engagement through social media and the marketing of her website. The BITE ME album is now available on the website to pre-order as a CD and vinyl, a site that previously took fans to a NDA document (a reference to both the release date of the single and the lyric ‘Sign a hundred NDAs, but I still say something’).
Once again, Reneé Rapp has astounded the music scene and we are anxiously anticipating the release of her new album, BITE ME.
Watch her incredible new music video for the single here:
Surround Sound 